Re-Trading in a Senior Living Sale– by Jason Punzel 

Often times Sellers ask us about “Re-trading in a Senior Living Sale.”   Re-trading is a term used by the industry when a buyer asks for a price reduction during the Due Diligence process.  Buyers can vary widely on their philosophy on re-trading and how they use this tactic.   Some buyers intentionally make higher priced offers to get the property under contract and then find excuses to try to reduce the price later on.  This is why it is so important to use a broker that has significant experience in the industry to help sellers choose a buyer with a good reputation in closing the transaction at the original price and not re-trading.

The Due Diligence process is the time in which the buyer conducts third party tests (survey, appraisal, environmental study, property condition report, seismic, etc), additional site visits with their team, and thoroughly reviews the financial statements.

There are times the property condition report (PCR) could detect that the property has a defect, such as a bad roof, HVAC, etc.   While it may be considered a re-trade for the buyer to ask the seller for a credit to fix the defect, it is generally considered as a legitimate request from the buyer.  Most sellers are accommodating in either fixing the problem or crediting the buyer at closing.

Other reasons why a buyer could ask for a price reduction include; a drop in census, a reduction in Net Operating Income, the appraisal comes in lower than the purchase price, etc.  Buyers can use these reasons as justification for a price reduction, sometimes as much as 10% or more.  While each request must be evaluated on its own merits, and some are legitimate, often times it is merely a tactic the buyer planned to use from the beginning.


Understanding the reputation and track record of a buyer is vital in a successful sales transaction.   Almost all buyers will tell the broker and seller that they never re-trade and are great buyers to work with.   However, the only way to truly know is through past experiences and reputation.   As a firm, Senior Living Investment Brokerage, Inc. has closed close to 1,000 communities in the past 23 years and knows through experience which buyers are good to work with and which tend to re-trade the price.

For more information on selling your Senior Living Community, contact Jason Punzel at or 630-858-2501×233.


Get in touch with the author for valuable insights on our latest post.

Jason Punzel

Author Jason Punzel

More posts by Jason Punzel